Guidance, Messaging and Behaviour Change

Arts and Humanities research during the pandemic has been vital in helping us understand how public health messages are received within different communities, how communication platforms affect interpretation and reach, and how effective messaging can combat misinformation and build public trust

Researchers have investigated how rumours and conspiracy theories originate, how they spread and the impacts they have on people. They have analysed messaging and guidance issued during the pandemic, and made recommendations around its clarity, consistency and the involvement of the public in its development and in decision-making. 

A strong focus has been on young people and those who are marginalised. Resulting understandings provide insight into how to communicate effectively with different communities and in specific contexts such as on public transport, including through creative formats.


Between environmental concerns and compliance

How does media messaging affect motivation and choice between disposable versus reusable face masks?

Professor Nathan Abrams
(Bangor University)

British Ritual Innovation under COVID-19

Dr. Joshua Edelman
(Manchester Metropolitan University)

COJO for COVID Recovery

Solutions-focused Constructive Journalism as an Exit Strategy for the UK’s Local/Regional Communities

Professor An Nguyen
(University of Bournemouth)

Combatting Gendered, Sexual and Online Harms and Risks During the COVID-19 Pandemic

Developing Resources for Young People, Parents and Schools

Professor Kaitlynn Mendes
(University of Leicester)

Comics in the time of COVID-19

Tracking data on web-based comics and evaluating their potential for communicating public health messages

Professor Anna Feigenbaum
(Bournemouth University)

Communicating the Pandemic

Professor Stephen Coleman
(University of Leeds)

Covid in Cartoons

Dr Fransiska Louwagie
(University of Leicester)

COVID-19 Rumours in Historical Context

Professor Joanne Fox
(School of Advanced Study)

Cultural Translation and Interpreting of COVID-19 Risks among London’s Migrant Communities

Dr Nana Sato-Rossberg
(School of Oriental and African Studies)

Grading Gowns

Redesigning one-size PPE to fit and protect female health workers more effectively

Professor Katherine Townsend
(Nottingham Trent University)


Combatting covid-19 conspiracy theories

Professor Peter Knight
(University of Manchester)

Information Design for Diagnostics

Ensuring Confidence and Accuracy for Home Testing

Professor Sue Walker
(University of Reading)

Routes of Infection, Routes to Safety

Creative Mapping of Human-Viral Behaviours on the Bus to Understand Infection Prevention Practices

Dr Emma Roe, Dr Sandra Wilks, Dr Paul Hurley
(University of Southampton)

Dr Charlotte Veal
(Newcastle University)

Scenes of shame and stigma in COVID-19

Professor Luna Dolezal, Dr Arthur Rose, and Dr Fred Cooper
(University of Exeter)

Stay Home Stories

Rethinking the Domestic During the COVID-19 Pandemic

Professor Alison Blunt
(Queen Mary University of London)

Touch Post-COVID-19

Navigating Through Deafblindness in the  UK via Haptic-Audiovisual Technologies of Perception

Dr Azadeh Emadi
(University of Glasgow)

UK Pandemic Ethics Accelerator

Professor Ilina Singh
(University of Oxford)