Guidance, Messaging and Behaviour Change

Arts and Humanities research during the pandemic has been vital in helping us understand how public health messages are received within different communities, how communication platforms affect interpretation and reach, and how effective messaging can combat misinformation and build public trust

Researchers have investigated how rumours and conspiracy theories originate, how they spread and the impacts they have on people. They have analysed messaging and guidance issued during the pandemic, and made recommendations around its clarity, consistency and the involvement of the public in its development and in decision-making. 

A strong focus has been on young people and those who are marginalised. Resulting understandings provide insight into how to communicate effectively with different communities and in specific contexts such as on public transport, including through creative formats. 

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Browse other projects contributing research to this topic here.